Know which leads are worth pursuing.
The website is read for evidence. You score six categories against a fixed rubric, and your signature makes it the lead score.
- Business Fit20
- Website Clarity15
- Positioning15
- Conversion Issues20
- Brand Maturity15
- Potential Engagement Size15
- Suggested by
- Signed by
- History
“A lead is worth pursuing when the evidence says so and a person signs it.”
“A lead is worth pursuing when the evidence says so and a person signs it.”